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The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains
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The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

4.12  ·  Rating details ·  579 Ratings  ·  89 Reviews
"Explores how industry has manipulated our most deep-seated survival instincts."--David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker

The New York Times-bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.

While researching the tox
Hardcover, 352 pages
Published September 12th 2017 by Avery Publishing Group
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Michael Perkins
Sep 13, 2017 rated it really liked it
In response to a reader question, I want to clarify by expanding on my original lead sentence "this excellent review from Amazon by an MD gives a clear picture of what this book is about" I am not that MD and I did not write this review. Had the reviewer used his real name, it would be included here, as well. I could not top this brilliant review, so wanted to share it for the benefit of GR members.

"I had the opportunity to review Dr. Lustig’s book and interview him before it was published. He
Sonja Arlow
3 stars

You will be forgiven if you misunderstand the title. Had a friend not explained the content to me beforehand I would never have picked this up.

The book is really a medical look at the difference between desire vs happiness, between dopamine vs serotonin. The bulk of the book spends its time showing the difference between these two hormones and how it can influence our behaviour. I found it absolutely fascinating.

Most people picture addiction as a junkie that shoots up with a dirty needle
Elizabeth Gillingham
Nov 08, 2017 rated it it was ok
Key takeaways:
Pleasure is linked to dopamine; serotonin is linked to happiness. Pleasure feels like a high. Happiness feels like contentment. Too much dopamine-stimulating activity will depress serotonin, thereby making you more unhappy.

How to be happy:
1. Be altruistic. Be involved in benefitting others' lives. Have close, healthy relationships.
2. Get exercise. Sleep. Avoid sugar, in all of its forms.
3. Take fish oil.
4. Stay off screens and reduce your consumerism.
Peter Mcloughlin
The author understands brain chemistry and how addictions and unhealthy lifestyles are pushed on people with convenient nudges in the corporations market products with an eye to the bottom line by using hacks in media and even the chemistry of products to hook us to consuming and buying them. This all makes sense for a business bottom line but not for individuals or the commonweal. The author understands the neurology of addiction but he does have few howlers when he leaves his specialty. He mak ...more
Dec 01, 2017 rated it really liked it
Excellent information but its rough going with this one. I found myself reading a paragraph over and over to get the meaning. (its probably me)
Tonstant Weader
Sep 16, 2017 rated it it was ok
The Hacking of the American Mind has important information about how we are getting unhappier and sicker thanks to several factors that are addicting us to bad things and encouraging to value things that don’t make us happy. It also has advice that can help us change and control those addictions and do things more likely to make us happy. It reads like a self-help book and has some of the breathlessness of that genre, but the book is full of real science and valuable information.

Robert Lustig is
Tom Kiefer
Jul 26, 2017 rated it it was amazing
Recommended to Tom by: LibraryThing Early Reviewers
Disclaimer: My copy of The Hacking of the American Mind is an "uncorrected advance proof" expected to be a little short of the book's final published form. This is evident in that every chapter contains at least a few instances of grammatical confusion in desperate need of an editor which I'm presuming will be mostly cleaned up by the book's final publication (so I mostly ignore them here). That said...

Lustig takes the reader on an informative but relatively informal tour of building-block conce
Faith Justice
Jul 10, 2017 rated it really liked it  ·  review of another edition
Shelves: arc-early-reader
Finished my neuro-science ARC The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains. Much of the science, I'd heard about before, but Robert H. Lustig presents it in readable everyday language. Highly recommend this for folks who are addicted to "the other white powder" (a.k.a. sugar), caffeine, alcohol, or junk food. Lustig not only paints a clear picture of why your addicted, but what you can do about it.
Nov 08, 2017 rated it liked it
Pleasure is not the same as happiness. Don’t eat sugar. The end.
Nov 27, 2017 rated it it was amazing
I first came across Dr. Robert Lustig when he gave a video presentation called 'The White Poison" at UCSF a few years back. It was at times a little over the top of my head since I'm not in the medical profession, but it was enough to make me realize just how BAD sugar is. Naturally, 'white poison' is the term he used to describe sugar. I have always had a love-hate relationship with sugar, but finally, after much discipline, and trying to form new habits day in and day out, I have been able to ...more
Feb 01, 2018 rated it really liked it
Shelves: 2018-books
Dr. Robert Lustig has been warning us about added sugar in our diet and the fact that sugar is the culprit of the obesity epidemic and metabolic syndromes in the US and the rest of the world. I first learned of Dr. Lustig when I came across his lecture he gave at UCSF a few years ago titled "Sugar: The Bitter Truth" (video) in which he used science to describe all the problems with sugar.

In this book, Dr. Lustig went further and explained the substance, food and behavioral addiction through sci
Jan 04, 2018 rated it it was ok
Shelves: health
I decided to read this book after hearing an interview with the author. He was very articulate, passionate, and knowledgeable about the subject of the book. . . . And there is some good material in this book.

Lustig argues that the American food industry and government organizations have colluded in bringing about the current health crisis in the U.S. (and internationally as the Standard American Diet (SAD) has spread globally). Following up on earlier work, he names sugar as the main culprit lea
Dec 15, 2017 rated it liked it
Dr. Lustig shows us that human emotion and behavior are basic brain chemistry. Everything we do and feel is the result of chemical reaction. The book focuses on the difference between desire vs happiness, between dopamine vs serotonin. The bulk of the book spends its time showing the difference between these two hormones and how it can influence our behaviour.

As another reviewer put it the major take always are:

Pleasure is linked to dopamine; serotonin is linked to happiness. Pleasure feels li
Jul 01, 2017 rated it really liked it
Well written and very informational. The author presents the material in an entertaining and lively manner. His use of humor helps to keep things on a good level also. This book is a must read for those interested in taking care of their health. I thoroughly enjoyed this book. I won this book in a GoodReads Giveaway.
Mike Maurer
Jun 19, 2018 rated it it was amazing
Shelves: science, history
_The Hacking of the American Mind_ is a provocative title, but it is accurate. There isn't a single external culprit, but a number that target a specific brain pathway. Dr. Lustig makes the point that it is a fight between dopamine and serotonin. In our instant gratification world the overdoses on sugar, dopamine wins. We, as a society, are lesser for it.

I'm a huge fan of Dr. Lustig. A doctor of mine in the Bay Area knew him professionally, which was really cool. He helps kids and parents figur
Tim Johnson
Oct 28, 2017 rated it liked it
As a result of reading this book I have decided to put all of my money into coffee and sugar and the I will stand the summit of my big rock candy mountain and look down upon you all and you will call me overlord. Muahahahahahahaha-ha!

Okay, now that my sugar rush is over I can analyze this somewhat competently.

First, Lustig does a good job of delineating the difference between pleasure (short-lived) and happiness (more sustainable). Pleasure is derived from the reward pathway and is driven by th
Oct 25, 2017 rated it it was amazing
Dr. Lustig connects the dots from our current maladies in America (addiction, obesity, depression) to the powerful politics of big corporations, and the case he makes is air tight. Sure you already know you shouldn't eat too much sugar -- and you also know that the food industry uses added sugar for taste and shelf life. But the extent of their "pushing" is truly breathtaking and difficult to deny once you understand it. Avoiding sweets is not enough. Read the labels of all processed foods and y ...more
Nov 13, 2017 rated it it was amazing
So informative. Listened to this but will also read it because there is so much great info that I could not retain by listening. He discusses our search for rewards and happiness and our confusion between these two. Dopamine and serotonin. Sugar and other addictions. Fascinating and a blueprint for health.

Here is part of an interview with the author:

Fascinating! So there’s a neuroscientific basis to the distinction between pleasure and happiness?

Sure. Dopamine is excitatory. Neurons want to get
David Lloyd
May 24, 2018 rated it it was amazing
The author begins by defining the distinction between what he calls happiness and contentment (that I call the difference between a momentary sense of accomplishment, and a sense of satisfaction and fulfillment). Then he discusses this concept contrasting dopamine with serotonin, and how dietary choices, medicines, attitudes, and lifestyles relate to each kind of "happiness," demonstrating with numerous examples how what makes us happy often destroys our changes for long-term contentment. From t ...more
Michael  Gajda
Jan 10, 2018 rated it it was amazing
A very readable and enlightening book. Well reasoned and documented manifesto challenging the reader to learn the difference between "pleasure" and "happiness" and how we're being manipulated by big Pharma, big Food, and big Business, and a collaborating government into becoming pleasure addicts at the cost of losing the contentment that comes from non-addictive happiness.
You'll learn a lot about the difference between dopamine and serotonin and how the brain works and is triggered by what we
Alex Shrugged
I'm going to be somewhat critical of this book, but my general sense is that the author has a similar outlook to life that I do, and I agree with the author in the main.

The book is cheery. Most of this book is about the biochemistry that drives us to do unhelpful things like overeating, drugging, etc. This is the author's expertise and he made his case well. HOWEVER, when he got into politics I almost chucked the book out the window. It improved considerably after that. He also blamed big busine
Mugizi Rwebangira
Jun 18, 2018 rated it liked it
The most interesting thing was the discussion of the difference between HAPPINESS and PLEASURE.

Serotonin - Causes happiness - stimulated by drugs like LSD.

Dopamine - causes pleasure - stimulated by drugs like cocaine.

Apparently, it's really hard to get enough serotonin, while dopamine is comparatively easily stimulated. Hence it's easy to get pleasure, but hard to be happy. Sounds about right!

Overall, the idea that we (especially American/Westerners) are being overstimulated by all kinds of addi
Jun 28, 2018 rated it liked it
Health class for adults. Or maybe a crash course in biology and nutrition, plus some economics and sociology for good measure.

A good layperson’s introduction to brain science and how addiction works. Personally, I appreciated Lustig’s critique of the the health insurance industry, and corporate wellness technology intrusions. The book shines in the sections where Lustig explores how contemporary economic features/bugs of late capitalist America—subsidized agriculture (Big Sugar), weaponized soc
Jack Castillo
Nov 29, 2017 rated it it was amazing
I recall the other night getting out of an ensemble rehearsal and being hungry. I wanted something to eat but I really didn't want fast food; sadly the restaurant choices were dismal. Lustig's book on how the agri/food business has taken control of our diet and what that impact is to our well being is a disturbing revelation. There is an answer - the 4 C's - but its not easy and most people will not bother with them. His argument is very relevant to the health care debacle our country is current ...more
May 26, 2018 rated it really liked it
I found this to be a very useful read to inform lifestyle choices. I am far from a biochemistry major, very far, but found his explanations of the dopamine pathway (immediate pleasure), seratonin pathway (happiness), and tryptophan to be clear and easy for a layperson to understand. I will be much more mindful now of my dopamine-driven behaviors (shopping, eating sugar, social media) and substitute healthy behaviors (exercise, mindfulness) wherever I can. I wish the last part of the book on the ...more
Jan 05, 2018 rated it liked it
Shelves: science
Differentiate between reward and contentment. Recognize the forces that manipulate reward and stress at the expense of contentment. Recognize the chemical and social implications of the relationship between dopamine, serotonin, and cortisol.

Live mindfully. Exercise. Eat well and avoid sugar. Sleep well. Be a good person. Cultivate healthy and authentic relationships. Devote your time to causes beyond yourself. Reject materialism and the rat race. Live simply. Live together and embrace the fabric
Ricardo Sanchez
Dec 25, 2017 rated it really liked it
Un libro que deja muy claro el circuito de recompensa y se enfoca en la diferencia entre los circuitos de dopamina y serotonina.
Robert Lustig logra integrar de manera magistral y ejemplificando en buena forma como es que actualmente prevalece la obesidad, así como otros problemas actuales, como nuestra fijación en redes sociales por ejemplo.
Este libro sería magnífico, pero el pensar en teorías conspiradoras, el relacionar la política y exagerar en la condena a los azúcares añadidos hacen que se
John Madany
Sep 14, 2017 rated it it was amazing  ·  review of another edition
An urgent message-must read

This book is a sobering call to change. As a society we have given into the corporate culture which has lead almost all of us into addiction. We are really alienated from one another when we need to be connected. This book helps us understand why that is the case.

I would recommend this book to all healthcare professionals and policymakers. It is good for anyone who is concerned about where our society is heading.

I have learned a lot from Dr. Lustig's previous work. I p
Amy Smith
Mar 25, 2018 rated it it was amazing
Not what I expected when I picked it up - I was thinking more along the lines of what technology/media has done vs. nutrition, but I was riveted nonetheless. (And there is plenty about the effects of technology, but from a neurological/biological perspective.) Lustig has done a great job of teasing out the differences between *pleasure* and *happiness,* and why we should care. As depressing as the look at where we have come as a society is, he also provides constructive ideas for how to turn the ...more
Robert Hum
Sep 04, 2018 rated it it was amazing  ·  review of another edition
Amazing and well researched!

Why is there an epidemic of type 2 diabetes? Why has life expectancy dropped? The author lays out the facts, as verified by “real science” and not “fake news” in a logical, easy to follow conversational format. He goes on to tell us how these trends can be reversed on a personal and national level. There will be some who will deny the facts (think of how ‘big tobacco’ denied the role tobacco played in lung cancer) of course, but the evidence is overwhelming in favor o
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Robert H. Lustig, M.D., is an internationally renowned pediatric endocrinologist who has spent the past sixteen yers treating childhood obesity and studying the effects of sugar on the central nervous system, metabolism, and disease. He is the director of the Weight Assessment for Teen and Child Health Program at UCSF Benioff Children's Hospital; a member of the UCSF Center for Obesity Assessment, ...more
“If you don’t know how to cook, you’re hostage to the food industry for the rest of your life and unwittingly will pass this on to your children.” 2 likes
“Scientists now understand that there is a specific “contentment pathway” that is completely separate from the pleasure or reward pathway in the brain and under completely different regulation. Pleasure (reward) is the emotional state where your brain says, This feels good—I want more, while happiness (contentment) is the emotional state where your brain says, This feels good—I don’t want or need any more.” 0 likes
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